Importance of Google My Business for Hotels

• 4th December 2023
• Google Business Profile

Google My Business is a free tool that allows businesses and organizations to influence how a business appears on Google Search, Google Maps, and Google Shopping.

So, this tool allows Hoteliers to connect with Guests, post business updates, list services, and more.

Google My Business is 100% free to create and manage.

There are several benefits of maintaining Google My Business for Hotel owners. For instance, it increases the visibility of a Hotel business on Google. Hoteliers can gain credibility with reviews. With Google My Business Hoteliers can share business information with customers.

Hotels and Resorts with well-optimized Google My Business are much more likely to appear in search results.

The star rating next to Hotel business names on Google Maps that ranges from 1-5 is an accumulation of reviews. Reviews provide valuable feedback about the Hotel business. Hoteliers can reply to reviews- both good and bad. This is a great way to build trust and credibility with current and future Guests.

Adding images of your hotel’s unique features on Google My Business is quite beneficial. Pictures of exterior shots, room interiors, amenities, employees assisting guests, etc are a great way to substantiate the claims a Hotelier is making.

Google Posts on Google My Business are a great way to share announcements and updates about your hotel.  At present, Google offers two types of posts that Hotels and Resorts can use. These are Add update and Add event.

Staying active whether it is answering questions/ responding to reviews/ or adding new images at regular intervals sends signals to Google that the Hotelier’s profile is active and updated, which can have a positive impact on the Hotel’s local rankings.

Hoteliers can do tons of things with GMB listing:

1. On the Search Engine Page, Hoteliers can list their hotel’s name, address, location, and phone number.
2. Hoteliers can have a geo-marker on Google Maps to flash their location.
3. Hoteliers can put on display the guest reviews for their property.
4. Hoteliers can display their property’s photos and videos.
5. Hoteliers can provide additional information that might be just useful for travellers.
6. Hoteliers can include a button that can redirect a visitor to the hotel website.
7. Hoteliers can display a “click-to-call” option for searches performed on smartphones.

So, in a nutshell, GMB is a crucial step in getting a higher ranking in search results for hotels.